Video marketing is on the rise and is already a staple of e-commerce for some food and drink businesses. Around 82% of all traffic on the Internet is already attributable to the use of video content.
Taking into account these numbers and increasing digitization, advertising messages in the form of video clips and short films are the logical next step in online advertising and content marketing.
Videos are an important marketing tool that can be added to your company’s marketing strategy. Successfully bringing your own products and services to people today requires a marketing mix that combines the different genres of advertising. And if you want an audio file for your advertising, you can convert your video through youtube to mp3 converter.
What is the impact of video marketing on food and drink businesses?
Moving images in combination with the right music trigger much more emotional reactions from customers than a photo or an illustration. A short video of just one minute becomes 1.8 million words. A unique advantage of video marketing over the other elements of marketing.
With videos, you can send advertising messages that are not perceived as such at first glance. Funny stories or surprising anecdotes are remembered much better with videos, and the really good stories even make it into people’s hearts.
You can do a lot with video marketing for the visibility of your company.
Many entrepreneurs use this form of advertising to
- To reach the internet-savvy target groups
- Stand out from the competition
- Convey complex content easily and simply
- Increase reach and awareness
What exactly is video marketing?
Video marketing includes all video formats that can be used for advertising and communication purposes. In general, a distinction is made between real films and animated films. These can be further divided into subcategories. In this way, different goals can be pursued with one video. In addition to commercials, there are image videos, explanatory videos, and recruiting videos, for example, product videos.
A big advantage of video marketing is the fact that these promotional videos are not directly perceived as a marketing tool. Viewers find these short spots interesting and enjoy watching them to the end.
The advertising message becomes rather subtle. Food products are explained or companies present their special features without attracting much attention. This is a decisive difference from classic television advertising, which many people find rather annoying.